The numbers have it – why the proposed changes to Scarborough should be embraced

You may have seen the recent article in the West Australian outlining the research undertaken by 3 Oceans on the Scarborough foreshore with 890 respondents.

This research sought to determine the level of support or opposition to their proposed 43 and 35 storey developments on the corner of Scarborough Beach Rd and West Coast Hwy.

Not surprisingly, overall 63% of the respondents supported the proposal and this was mirrored regardless of whether it was a Scarborough based resident, City of Stirling or Perth based resident.

The number one reason for wanting the proposal to proceed?  Respondents felt the area needed a revamp (56%), it would bring in more tourists (44%), it would create more jobs (32%) and it would be good for local business (31%).

The Scarborough area has languished somewhat for close to 20 years and this has been directly attributed to previous governments’ reticence to support density.  But after spending $100 million on the Scarborough foreshore, this area is now ripe for ongoing investment and it is critical that the current Government embraces the proposed changes to allow the revamp of Scarborough to truly come into play.

Just like Hillary’s Boat Harbour, Graham Farmer tunnel and Elizabeth Quay, there has been resistance from a small vocal proportion of the community.  And yet once delivered, the benefits have been both recognised and celebrated – and at PropertyESP we can’t help feel that this will be the case for Scarborough as well.

The fact is, as a developer, if you want to hear the honest views of the mass majority then you have to be the one to action it.  3 Oceans took the bold step of hitting the ground to hear people’s opinions and by taking this courageous step they were rewarded.

The weight of this community support is undoubtedly invaluable.

If you too would like to strategize about your upcoming project and how to counter the negative minority voice, then contact Sam at PropertyESP – because as many in the property sector know – this is our forte!

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Coastal living the new black

Despite the resistance by coastal suburbs to welcome apartment living into their community – the research from the WA Apartment Advocacy has clearly shown that this status is going to have to change – and soon.

Of the 155 apartment owner occupiers surveyed, 15% had been living in a coastal location before then moving into their apartment (19% living on the coast).  However when asked where they would choose to live next time – 70% stated an apartment and 49% stated a coastal location.  44% also indicated they would choose riverside.  This was evenly dispersed across all age groups.

Of the 113 renters interviewed, 11% had been living on the coast and 14% moved into a coastal apartment.  But when asked where they would choose to live next 73% stated an apartment and 47% demonstrated a preference to coastal locations.

Of those living in the inner city – the owner occupiers showed a movement away from this address with a drop of 61% to 50% as this being their preferred location.

With Perth’s apartment market still very young, and limited supply in restricted locations, Perth apartment livers have chosen the best from what is on offer.

But ultimately what they want is access to the coast – which up until now has only been available to the privileged.

Councils that have therefore chosen to listen to the 5% of their population who reject apartment living have quite obviously chosen to ignore the majority who want this choice (and rightly so) for their home.

It is a message that Councils and Government will now need to start listening to.

At PropertyESP we are glad for this intelligence which raises the argument for permitting apartment living in key locations such as Trigg, Scarborough, Cottesloe and so forth.  Because without it – all we hear are the nay sayers.  But now there is a larger voice speaking up – and they are saying yay for choice!